Do you ever think the members of your organization are confused about why the organization exists? If so maybe it’s because the organization has not created a clear, compelling vision and communicated it to the members.
“A vision is perhaps best understood as a dream of the future. It is where you define what is important to the organization and hope that it is important enough to others to inspire them to join and to participate.”
Now, why is that important? There are several good answers to that question.
- A good vision statement brings people together in a common effort to realize a commonly desired future
- It gives hope for a better future
- It inspires people to realize their dreams through positive action together
- It provides the basis for the organizational planning process because it defines the destination
So many times the leaders of organizations assume everyone knows the vision. These same leaders are then surprised to learn that there may be many versions of the organizational vision. It may be that is was never created or created and never communicated; so everyone used their own.